Dao

Dao community aims to help marketers and brands demystify Chinese digital marketing. Through publishing unique strategies and best practices as a result of in-house research whilst stimulating discussion around the industry. It serves to encourage the community to share and engage – with the goal of raising the bar on Chinese digital industry as a whole.

Our technology arm continuously builds and fine tune tools that help marketers monitor and extract actionable insights from the vast amount of unstructured data available on the Chinese Web.

In short, Dao community facilitates a forum through which the digital community can pool knowledge, resources and jointly decide and implement development and grow as a unified community for marketers with the same interest and passion for Chinese social media.